By definition, remarketing refers to when you present ads to returning customers, showing your ads to those who have already visited your website before.
How To Accomplish
To do this, you need to tag pages of your site corresponding to specific categories that you are aiming to promote. For instance, creating an AdWords campaign where you tag “TV” on pages that sell television sets allows you to show extremely relevant information to target customers who are looking for special offers. You can then reach users as they browse through the Google Display Network on the Web.
Why You’d Love It
If you want to stay engaged with your target audience, remarketing gives you the opportunity to offer customers with relevant ads, keeping your brand at the top of their minds when they’re ready to buy whatever they’re looking for. When done properly and combined with interest categories, demographics, and keyword campaigns, this results to higher conversions and a great deal of ROI.
For More Information
To find out how Global Media Groups can help you generate leads, traffic and brand awareness, please contact us at 773-791-4363 or info [@] globalmediagroups.com.