For Small and Medium Businesses, Search Engine Optimization (SEO) is a vital online marketing component, especially when it comes to local applications. Local SEO is not only crucial when trying to reach out to a local service area, but it is also beneficial for search engine rankings.
Let our expertise help you to reach your customer with long-lasting results. Get the competitive advantage by bringing your products and services to your target market with unique and authoritative content. And because we do not simply place meaningless information for the sake of content, you know that your website can be a trustworthy source for your customers because we do everything in our power to help you rank at the top of search engines with content that truly matters.
Our team of experts knows all about how to optimize your website structure in order to build brand awareness and jumpstart your business visibility online. With our robust local SEO campaigns, it doesn’t matter if your business has only one physical location; you will be able to reach and service a much wider market than you initially intended—and maybe even more.
The Importance of Service Area and Relevance
Because of the state-of-the-art algorithms in search engines, it’s easy for results to show your business depending on the local area where you are located. If you want to reach those outside of your city, however, it becomes much harder to appear on top of search results. Actual physical addresses are required by search engines in order to count you as part of results outside of your physical area, which is why post office boxes and virtual addresses will not work. Satellite offices can certainly help a lot in cases like this.
What Is The “NAP” And Why Is It Important?
This is where the NAP comes in. NAP means your company name, address, and phone number—and it is one of the most important bits of information that search engines look for when it comes to ranking your website. The engines are checking to see if your business truly exists, and that is why it’s crucial for you to be consistent. You must have the same authentic information listed in directories all over the Web, as well as in Google business pages, Facebook pages, Yelp, Citysearch, TripAdvisor, and the like. Always remember to keep all info updated across the board whenever there is a change.
What is the Maps pack and why should you care?
Consider this order: Paid ads, organic appearance of optimized websites, and Maps pack listings. This is how search engines rank websites on search results pages. In order to optimize your Maps pack, you must have NAP consistency and professionally managed Google+, Bing Places for Business, and Yahoo Business pages. One slip-up here and your business will not appear on Maps, damaging your visibility greatly.
Just like any business, customer feedback can make or break your establishment. One horrible review from a disgruntled customer can cause quite a ruckus online, which is why proper reviews management is vital when running a business. Make sure that you are encouraging customers to post reviews, and that you are painstakingly replying to them when they do. The only way to do this right is to do your business right—keep your customers happy and they’ll be more than willing to rave about you.
Onsite Optimization Is Critical
If you have multiple landing pages for various areas that you service, make sure that each landing page is optimized for that location. Each landing page for every local area must have unique content that is tailor-made so that the SERPs will rank you on top in local communities.
Work With a Professional
Because of the many intricacies of local SEO, you shouldn’t think twice about letting us be your partner towards success. Working with a professional like us will not only make seemingly overwhelming SEO tasks simpler for you, but it will also keep you ahead of the competition. Together, we can boost your online marketing campaign (as well as mobile initiatives) to brave new heights, drive relevant traffic to your website, and enhance your visibility in your local area and beyond.
For More Information
To find out how Global Media Groups can help you generate leads, traffic and brand awareness, please contact us at 773-791-4363 or info [@] globalmediagroups.com.