When other websites and pages link to your own, you effectively create a strong link profile as a true component of your SEO. This helps search engines rank your website higher on results in order to build brand awareness and generate more traffic. We know that every website is unique, and we are committed to dedicating our time, imagination, energy, and experience to reinforcing your brand online.

Link Building Basics

Search engine algorithms are more sophisticated than you’d expect. They rank your website based on popularity and trustworthiness, which is why the best link building techniques require a great deal of craft, experience, and professionalism. We know how to combine the best results with the greatest efficiency, and we’ve got the right stuff to make it happen.

Natural Links

Natural links are organic editorial links. This refers to other websites linking to your content, which is why you need to create relevant articles that will be shared for its high quality.

Manual Links

Whether you acquire it for free or for a fee, manual links help build your link profile by submitting your website info to another page listing or directory. You need to be able to request another page to link to your website somehow, which in turn means your content must be relevant to them.

Self-Creating Links

Plenty of self-created links can help create traction in search engines through forum postings, blog comments, guestbook signings, etc. Make sure that these are positive and will not be flagged as spam.

Link Signals & Their Importance

Because search engine algorithms are complex and often unpredictable, link building is a delicate craft. Relevance, authority, and trustworthiness all play a part in ranking links, which is why you should trust our expertise in dealing with the complex data from search engines. There are, however, a few important factors that the engines consider:


Ranking has always been a popularity contest, so you have to make sure that your website can be found so as to generate more traffic.


Everyone hates spam. The highly relevant content from your websites boosts your trustworthiness, so focus on quality, and not on quantity.


Just like everything in this world, your links have to constantly evolve in order to stay relevant. Keep generating fresh content to maintain your search engine ranking. This way, your audience will continue to grow.

Anchor Text

Your website will gain authority when you have plenty of keyword anchor text. This is how search engines value your website based on users’ desired keywords.


Remember—natural growth is better than unexplained growth spikes. This unnatural traffic can cause search engines to mark you as spam, so make sure that you keep your content constantly strong despite seasonal or viral content.

Our Link Building Strategy

We have refined our processes as the foremost authority in helping you reach your customer online. Our in-depth analysis of how the SEO world works has armed us with the right tools to keep you at the top of your game, and with our campaigns that consist of creating trusted, relevant, and strong links and content, your website will boost your sales higher than ever before. Contact us today!

For More Information

To find out how Global Media Groups can help you generate leads, traffic and brand awareness, please contact us at 773-791-4363 or info [@] globalmediagroups.com.